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February is Black History Month and provides a great time to focus on African Americans in the workplace, especially since many organizations struggle with diversity as supported by the statistics below:

These numbers are disturbing especially when you note that companies with higher diversity in management teams can have 19% higher revenue and millennials are on track to make up 75% of the workforce by 2025 (Gallup).

So, where do you go to start recruiting more African Americans today?

Start by reaching out to more African American community organizations. Circa’s Diversity Recruiting Solution has a multitude of African American community organizations including those focused on:

  • Journalists
  • Students
  • Public health
  • Law enforcement
  • Architects
  • Aerospace
  • Contractors
  • Women
  • Engineers
  • Veterans

One of Circa’s community organizations Hampton Roads Black Media Professionals, Inc. (HRBMP), is comprised of both students and professionals who are media professionals ranging from TV reporters to editors to digital journalists. HRBMP uses the emails and communications that come from the outreach management system to support the professionals in their organization. The emails not only provide resources to members looking to begin or change their career, but also provide the leadership team with a better understanding of the job market in their region.

Circa’s outreach management system makes it easy to find the right community organization by both distance and category, and to send regular communications. Additionally, all outreach is tracked and managed in one location. Download our whitepaper to see how using an outreach management system can save you time while connecting you to local, diverse community organizations.

Author

Katie Coleman
Product Marketing Manager
Circa
Katie Coleman is a Product Marketing Manager at Circa. Based on her conversations and research, Katie produces webinars and writes articles on diversity and other employment-related topics to guide employers, employees and job seekers in their professional endeavors.

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